Privacy

At seasonalwave.co.uk, we take your privacy seriously and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and protect your personal information when you use our website. Please read this Privacy Policy carefully before using our website.

Data Collection

We use cookies and similar tracking technologies, like Google Ads Platform, Google Analytics, ad networks, social media sharing widgets, affiliate networks, and various retail affiliate programs, to gather information about you and your browsing habits.

The data we collect includes:

• Personal information, such as your full name and email address (which you provide when you subscribe to our newsletter, use our contact form, or leave a comment on the site), and your computer’s IP address.

• Non-personal information, such as your device type, browser type, operating system, the pages you visit on our website, the ads you click on, and your interactions with our advertisements, affiliate links, social media sharing widgets, and other diagnostic data.

Cookies

Cookies are small text files that are placed on your computer when you visit our website. They help us understand how you interact with our site, enhance your experience, and support our advertising services.

The following types of cookies may be used on our website:

• Session cookies – These cookies are essential for the website to function properly. They cannot be switched off in our systems.

• Preference cookies – These cookies allow us to remember your choices, such as your language preference. This makes your experience more personal.

• Analytical cookies – These cookies collect information about how visitors use our website, including the most visited pages, to improve our site’s performance.

• Advertising cookies – These cookies are placed on your device by third-party ad networks when you visit our website. They gather information about your browsing habits across different websites and are used to show you personalised ads.

• Third-party cookies – Set by external websites, such as affiliate networks and various retail affiliate programs we participate in, these cookies are often used to track users across websites, confirm referrals from our website for accurate commission allocation, and deliver targeted advertising.

Each cookie has a different lifespan. Session cookies are deleted when you close your browser, while preference, analytical, advertising, and third-party cookies remain on your device for varying periods, depending on the specific cookie.

We request your consent before placing cookies (except for session cookies) on your device. A banner requesting your consent appears when you visit our website for the first time. By clicking ‘OK’, you give us your informed, specific, and unambiguous consent to use cookies. We record the date and time of your consent.

You can refuse the cookie consent by clicking ‘No’ on the banner. Alternatively, you can ask your browser to refuse all cookies or to tell you when a cookie is being sent. However, be aware that if you choose to refuse or disable cookies in your browser settings, some features of our website may not function properly.

To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

• Google Chrome

• Microsoft Edge

• Mozilla Firefox

• Microsoft Internet Explorer

• Opera

• Apple Safari

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

Data Use

We use the data we collect for the following purposes:

• Optimising and personalising your experience – We use data about your browsing habits and interests to personalise the content and ads you see on our website. This process may involve automated decision-making and profiling, using anonymized and aggregated data to predict your preferences and enhance your browsing experience. These automated processes don’t produce legal effects concerning you or significantly affect you. If you wish to opt out of this, please contact us using the information provided below.

• Affiliate tracking – We collect data about your interactions with affiliate links on our website. This data helps us understand which products are most popular with our visitors and how we can enhance our affiliate marketing strategies. When you click on an affiliate link, a third-party cookie may be placed on your device to track affiliate referrals. For more details about third-party cookies, please refer to the ‘Cookies’ section of our Privacy Policy.

• Affiliate Program Disclosures – We are transparent about our affiliations with third parties, and specific disclosures related to each affiliate program are detailed on our 'Affiliate Disclosure' page. We encourage you to read these disclosures to understand the scope of our affiliate marketing practices.

• Email communications – By providing your email address, you are consenting to receive email communications from us. These may include updates, newsletters, promotional materials, and other marketing communications, as well as information about the best products and deals available through our affiliate partners. We may also use your consent to show you targeted ads on other websites. You can withdraw your consent and opt out of receiving these communications at any time by using the unsubscribe link in our emails or by contacting us.

• Website analytics – We use data about your visits to our website to analyse website usage and user behaviour. This helps us to understand how our website is being used and how we can improve it. We may also use this data to refine our marketing strategies.

• Sharing anonymized data – We may share anonymized, aggregated data with our partner companies. This data cannot be used to identify you personally, but it can be used to help our partners understand user trends and improve their products and services.

• Understanding user trends – We use aggregated information to understand trends in our website’s use. This helps us to make improvements to the website experience for all visitors.

• Legal and regulatory compliance – We may use your personal information, such as your IP address, to comply with laws and regulations, such as the General Data Protection Regulation (GDPR). This may include responding to court orders or valid requests by law enforcement agencies.

• Behavioural Advertising – We may use your Personal Information, such as your browsing behaviour and interests, to provide you with targeted advertisements or marketing communications we believe may be relevant to you. For instance, we utilize data from Google Analytics for targeted advertising purposes. You can opt out of targeted advertising by using the links provided in our 'Cookies' section or by managing your cookie preferences on our site.

Legal Basis for Processing

To fulfil these purposes, we process your personal data on the following legal basis:

• Consent – Where you have provided your explicit consent for us to process your data for a specific purpose, for example, marketing communications. This consent can be withdrawn at any time.

• Contractual necessity – Where it is necessary to process your data for the performance of a contract, for example, to track affiliate referrals.

• Legitimate interests – Where we process your data for purposes that are in our legitimate interests, for example, to analyse website usage and improve our website’s performance, provided these interests are not overridden by your rights and interests.

Please note that we do not process any special categories of personal data. These include data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person’s sex life or sexual orientation. Such categories of data would require a more specific legal basis for processing under GDPR.

Data Sharing

We value your privacy and will not sell, trade, or rent your personal information to others. Importantly, we do not share your personal information with third parties for their own marketing purposes without your explicit consent.

However, we may share aggregated, anonymized demographic information not linked to any personally identifiable information about our visitors and users with our trusted advertising services like Google Ads Platform, analytical services like Google Analytics, social media sharing widgets, affiliate networks, and various retail affiliate programs. We do this to improve the website’s user experience, develop new features, and refine our marketing strategies. This data sharing respects your privacy, does not identify you personally, and aligns with the practices described in this policy.

Third-party ad networks

We may use third-party ad networks to serve ads on our website. These networks may set cookies on your device to track your browsing activity across multiple websites. This information may be used to show you more relevant ads.

If you do not wish to have your data used for this purpose, you can opt out of ad targeting by visiting the Network Advertising Initiative’s website.

External websites

Our website may contain links to third-party websites. Please be aware that this privacy policy applies only to our website. If you click on a link to another website, you should read their privacy policy to understand how they collect, use, and share your information.

Personal Data Disclosure

Business transactions

In the event that we become involved in a merger, acquisition, or asset sale, it may become necessary to transfer your personal data. Should this occur, we will ensure you are notified in advance, prior to your personal data being transferred and becoming subject to a different Privacy Policy.

Legal obligations and law enforcement

There may be circumstances where we are legally obliged to disclose your personal data. This could be in response to lawful requests from public authorities, such as courts or government agencies.

Other legal requirements

Additionally, we may disclose your personal data when we believe, in good faith, that this is necessary in order to:

• Fulfil a legal obligation we are subject to.

• Protect and defend our rights or property.

• Investigate or prevent potential wrongdoing in relation to our service.

• Ensure the personal safety of users of our service or the public.

• Safeguard against legal liability.

• Please be assured that we will only ever disclose your data under these circumstances in adherence to the applicable laws and regulations.

Data Retention

The period for which we will retain your personal data depends on the purposes for which it was collected, as described below:

• For marketing purposes – If you have given consent to receive marketing communications from us, we will retain your data for as long as you remain subscribed to our communications. If you unsubscribe, we will delete your data within 30 days.

• For legal purposes – There may be legal requirements to hold your data for a minimum period. The specific retention period will depend on the legal requirements, but we will generally retain your data for at least 3-5 years unless otherwise required by law.

• For research or statistical purposes – Your data may be held for research or statistical purposes. The specific retention period will depend on the purpose of the research or statistics. However, we generally retain your data for no longer than 3 years.

• For affiliate interactions – When you engage with an affiliate link through our Site, we will retain the associated Personal Information for our records unless you request its deletion, in accordance with our legal obligations and any contractual requirements related to our affiliate agreements.

Once we no longer need to retain your personal data, we will securely delete it from our systems. For more information on your rights regarding your personal data, including the right to access, correct, or delete your data, please refer to the 'Data protection rights' section of this policy.

Data Transfer

Your personal data may be transferred to, and stored at, a destination outside the United Kingdom. It may also be processed by individuals or entities operating outside the UK who are involved in our operations, including our partners, and third-party service providers. By submitting your personal data, you agree to this transfer, storing, or processing.

The scenarios that involve data transfer include:

• Use of third-party service – We use third-party services like Google Analytics, Google Ads Platform, and affiliate networks, which operate globally. Therefore, data about your interactions with our website and affiliate links could potentially be transferred and processed in other countries where these services operate.

• Website hosting and data storage – If our website is hosted or our data is stored on servers located outside the UK, data may be transferred internationally when users interact with our site.

• Visitors from outside the UK – Although we primarily target users in the UK, our website may still be accessible to users from other countries. If someone from another country visits our site, data about that user is likely transferred internationally.

• Sharing anonymized data – When we share anonymized, aggregated user data with our partner companies for advertising purposes, this data may be transferred to those companies.

We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy when it is transferred. This includes ensuring that any countries we’re transferring data to have adequate data protection laws in place, or that we have other safeguards like standard contractual clauses.

Data Protection Rights

Under data protection laws, you have several key rights regarding your personal data:

• Access – You can request copies of the personal data we hold about you.

• Correction – If you believe any of your data we hold is inaccurate or incomplete, you can ask us to correct or complete it.

• Deletion – You can request that we erase your personal data under certain conditions.

How we will respond to your requests

We aim to respond to all requests within one month. Please note that these services are typically free of charge, unless your request is unfounded, excessive or repetitive.

To exercise any of these rights, please contact us using the contact information provided below.

Data Security Measures

We take the security of your personal information very seriously. We use a variety of security measures to protect your information, including:

• Secure Socket Layer (SSL) encryption – This encrypts your information when it is transmitted over the internet, making it unreadable to anyone who does not have the encryption key.

• Access controls – These controls restrict who has access to your information, ensuring that only authorised individuals can view it.

Data breaches

Despite our commitment to data protection, no method of transmission or electronic storage is 100% secure. If a data breach occurs, we will take steps to investigate the incident and to mitigate the damage. We will also notify you about the data breach if it is likely to result in a high risk to your rights and freedoms.

Data Protection Officer

If you have any concerns or complaints about our privacy practices, you can contact our Data Protection Officer at privacy@seasonalwave.co.uk. We take complaints very seriously and will respond within a reasonable time frame. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Children’s Privacy

Our website is not designed for children under 16, and we don’t intentionally gather their personal data. If we discover such data was unknowingly collected, we will remove it promptly. Parents or guardians should inform us if they believe their child has shared data without consent. We adhere to laws including COPPA and GDPR concerning children’s privacy. For any questions or clarifications, please contact us using the contact information provided below.

Policy Changes

We reserve the right to update our Privacy Policy at any time. Any changes will be posted on this page and, if significant, will be communicated to you through email or a notice on our website. Please check this page frequently to stay informed about how we are helping to protect the personal data we collect.

Contact Information

If you have any questions or concerns about our Privacy Policy, please contact us using the form on this page: Contact Form.

Last updated: 05 November, 2023